What is Google+ Google+ is Google's very own social media network. It's similar to Facebook in that you can have a personal page and a business page, and works in a similar way as well. With Facebook you have "fans"…
One of the key marketing questions we ask is “does everyone who could buy from you, know you exist?” If the answer is yes, you’ve got a product problem. If the answer is no, you’ve got a marketing problem. Marketing…
I’ve always had a tough time saying no. Maybe it’s because I’m a people-pleaser by nature, or maybe because I like to be busy (like, really busy) It’s also because I really do like to help. What happened though as…
The most important skill in marketing. It isn’t what you might think. It’s not an astoundingly creative mind, or a knack for hashtag creation and buzzword formation. It’s not the ability to sell ice in the arctic, or sand in…
Cute cat pictures will only get you so far. Eventually you’re going to need some solid content to back them up. Advertising and marketing are important to get people’s attention, but when they finally pull back the covers on your…
A little can go a long way. That is if it’s strategically designed, tactfully executed, and in line with goals and objectives. (Whether we’re talking time management, advertising, a product launch, an expansion initiative, or pretty much any other possible…
There are only so many things our brains can process at once. Multitasking is a myth, albeit one many cling to like their lives depended on it. The trick to being your most productive self comes down to 2 things.…
Get your ducks in a row. Or how about, don’t put the cart before the horse. Regardless of your chosen cliché, the meaning behind it is valid. Now more than ever. With so many business and marketing choices how do…
What is it that causes us to form opinions so quickly, and then stick to them so doggedly, even in the face of seemingly contradictory evidence that can arise over time? References. When we come across something new, whether it’s…
When it feels like they’re not listening to you, they probably aren’t. This isn’t necessarily because your message is bad, or that you’re not providing value. It may also not be because they’re not interested. They could be very interested!…