The Importance Of Consistency
Be consistent. The key to an effective marketing plan is in the proper combination and coordination of all the parts of the marketing mix, (The 4 P’s). All aspects of the plan must work together to convey a message of…
Be consistent. The key to an effective marketing plan is in the proper combination and coordination of all the parts of the marketing mix, (The 4 P’s). All aspects of the plan must work together to convey a message of…
If there’s a widely accepted traditional marketing model, it would have to be the “know, like, and trust” model. Essentially, for people to do business with you they first need to know you, then they need to like you, and…
Of the many business models and strategies out there (and one of my favorite’s), has to be Porters cost vs. differentiation strategy. In this strategy a company decides how it’s going to gain a competitive advantage by pursuing one of…
Even highly rational business to business transactions are still made by people who ask themselves, “will this make me look good?” “Am I making the right decision?” “Should I play it safe and do what we’ve always done?” This is…
Sales. Perhaps the oldest job in the world, because even those jobs that claim to be the oldest, had to market and sell their services. Sales has undergone radical transformations over the years, with an absolute explosion of new information…