The key to an effective marketing plan is in the proper combination and coordination of all the parts of the marketing mix, (The 4 P’s). All aspects of the plan must work together to convey a message of quality, value, and authenticity.
Think about a Doctor who dressed terribly, had a dirty office, and was disrespectful to their patients. They could be the world’s greatest Doctor, but they’d would be hard pressed to maximize potential profitable relationships with those around them.
The sad thing is, how hard would it really be to change these negative elements? Dressing appropriately for the task at hand, cleaning their office, and behaving professionally, leaving all troubles at the door. Seems simple enough.
The story here is to be consistent in your efforts, to benefit from consistent rewards.