We don’t have a choice on whether we DO Social Media. The question is, how well we do it. – Erik Qualman
Social Media Marketing
Welcome to the exciting and dynamic world of social media marketing.
A veritable powerhouse of marketing, advertising, public relations, and customer relationship management all rolled into one.
Social media has grown so much in the past few years that it’s now become a key position in many companies across many different industries. This speaks to its power and influence.
Not only that, but Canadians also have the highest social media network penetration in the world with 82% of Canadians using a social network. By comparison, our American neighbours to the south are only at 75%
Does Social Media Marketing Work?
Each year companies are shifting greater and greater amounts of their marketing time and budget to social media, and rightfully so.
Social media offers your company an incredible opportunity to speak directly with your customers, gaining insights, mitigating any potential issues, and rewarding customer loyalty in ways we could have previously only dreamed.
It provides one of the lowest cost per impressions of any advertising choice available, and allows you to “humanize” your company and connect on what feels like a person to person basis.
Social Media Keys To Success
The key to an effective social media campaign is in the planning.
The instantaneous nature of it alone predicates a level of preparation, guidelines, and strategic analysis, not unlike any other marketing element.
Social media can be fun when used personally, but the most important fact is that when it comes to business it can be incredibly effective.
No matter what industry or business you’re in, your customers are on social media. It may be wise to join the conversation.
Social Media Management and Marketing
Don’t have the time or desire to handle social media marketing all on your own? That’s where we come in.
We’ve helped dozens and dozens of companies from big multi-national brands to small town shops attract and better connect with their customers.
Know your business should be on social media but don’t know where to start? Give us a call or send us an email and let’s chat about how we can help.