Facebook Ads and Instagram Ads
Facebook Ads and Instagram Ads remain one of the most cost effective forms of advertising available today.
So much more than just building “Likes” to your page, Facebook advertising helps your company build massive brand awareness, drives traffic to your website, and helps keep your business top of mind among your target market.
82% of Canadians and 75% of Americans are active on social media, and Facebook has fast become the most cost effective and engaging way to reach your target market, no matter who they are.
Why Facebook Ads?
Imagine calling up a television station and saying you’d like to run an ad and have it on air by the end of the day.
Not only that, but try telling the television station that you’d like to run 30 different ads to see which ones perform the best and resonate with your target market….
And tell them not to show your ad to anyone that doesn’t fall into your target market so you don’t waste your marketing budget…
Do the same with the radio and you may get a short segment at a quiet time of day.
Try it with a newspaper and you might get a small ad in the back in an ignored or overlooked section.
But… put those same dollars into a Facebook Ad and you can get in front of thousands, and thousands of highly targeted customers.
Traditional marketing simply can’t compete.
Not only are we able to laser target your message to your ideal target market, but unlike traditional advertising, Facebook will actually show you how many people your ad was shown to! And whether they clicked, liked, commented, shared, or visited your website after viewing.
These aren’t just guesses as with TV, radio, and newspaper, these are exact counts of how many people saw your ad and what action they took.
There’s also the massive benefit of something known as “split testing”
This is the process where we design a number of different ads with different images and titles, and calls-to-action, and then we can see which one performs the best.
In the end, what you get are a few lower performing ads, and one Super Ad.
The lower performing ads are quickly cut, and this Super Ad can then be tweaked, adjusted, and updated, and over time your Super Ad becomes that much more, well, Super.
There has never been a better time to take advantage of Facebook Ads than right now. This is because Facebook has continually improved and developed more and more cutting edge advertising options available that have been proven to deliver amazing results.
If you want to take advantage of some of the most effective advertising methods available today, then give us a call or send us an email, and let’s get your Facebook ads up and running.
While no two business are exactly alike and we pride ourselves on offering customized marketing solutions designed specifically for your business, industry, and market, we also understand that you need to know how much things cost in order to evaluate, budget, and plan the investment.
Unlike traditional media, the beauty of Facebook Advertising is that you’re able to spend as much, or as little as you want or your budget allows.
We have a minimum monthly management cost of $500/month which covers:
- Market Research (we need to learn how to best target your customers)
- Ad Design (planning which images and copywriting will provide the best returns)
- Campaign Creation (For every campaign we create somewhere around 30 to 60 different ads in order to find key combinations of both image and copywriting)
- And Ongoing Optimization (we monitor everything to quickly cut low performing ads and shift the budget towards higher performing ones)
But from there it’s completely up to you, and we’re here to help advise you on how to get the best use of your marketing budget.
If you’re just getting started, the average monthly advertising budget we typically suggest to begin with is between $1000 and $1500/month.
To learn more about Facebook Ads, or the other online marketing options available simply give us a call or send us an email via the contact form below!