One of the key marketing questions we ask is “does everyone who could buy from you, know you exist?”
If the answer is yes, you’ve got a product problem.
If the answer is no, you’ve got a marketing problem.
Marketing is all about communicating your value to your target market, but that’s kind of hard to do if they don’t even know you exist.
This is where local search engine optimization comes in.
SEO vs Local SEO
Think… “Courtenay Restaurants” vs “Restaurants”
Or…. “Comox Valley Chiropractors” vs “Chiropractors”
Local SEO is literally as simple as adding the geographic area that a user is searching about.
The beauty of a local SEO service is that the reduced competition means better results for less time and money.
There are also a number of tools available to really help boost your local SEO efforts.
Probably the greatest thing about Local SEO though is how little people are taking advantage of it! That means if you’ve got a business that serves a local market (and it doesn’t even matter which local market) the odds are pretty good that your competitors aren’t taking advantage of optimizing their online presence, leaving the door open to anyone who wants to take the first step.
Bonus Tip: Start with optimizing your Google+ profile.