Get your ducks in a row.
Or how about, don’t put the cart before the horse.
Regardless of your chosen cliché, the meaning behind it is valid.
Now more than ever.
With so many business and marketing choices how do you even know where to start?
It’s dangerous to jump on every “latest and greatest” tip you hear, but equally dangerous to pursue none of them at all.
Should you do web marketing? E-commerce? Email marketing? Social media marketing? Traditional marketing? Newspapers? TV? Radio? Flyers? Direct mail? PR releases?
Did you hear that over 50% of people use their phones to access the internet, maybe you need a new mobile responsive web design?
Facebook is also a major (for some the biggest) influencer in purchase decisions, should you be using Facebook marketing?
The short answer is yes! These are all valid tools, but like everything else in business, there are tools that will give you the biggest ROI. These are your MVP’s (OK, no more acronyms)
But first, you need to identify your businesses industry, target market, goals, and expectations.
From here you can start to paint a much clearer picture about who your customers are, where they spend their time, and how they want to be communicated with.
It’s likely though that no matter what business you’re in, a few basics will apply.
First, it’s a good idea to have a current, updated, and mobile responsive website. This means it looks good on a variety of different screen sizes.
Your website acts as your business hub. It’s where the traffic from your other advertising and marketing methods will arrive, and it’s something you have complete control over (unlike other media which is owned by other people)
From there, it’s also pretty likely you’ll benefit from some form of social media marketing.
Whether you’re a B2C or B2B company, there’s a platform out there that your customers are on. The scope and level of commitment you take will depend on company size, revenues, resources, and goals and expectations.
So if you have a mobile responsive website, and a well designed and executed social media marketing plan you’re off to a great start. From here you can start to experiment with other marketing tools like traditional advertising, email marketing, and social media advertising.
Start with proven effective basics (mobile responsive website, social media marketing) and then get more creative from there.