How Positive Reviews Can (Positively!) Impact Your Business During the last couple of years, the importance of online reviews has grown tremendously, as businesses in all niches can get both positive and negative impacts based on the reviews that they…
With over 97% of all searches for a local business beginning online... SEO is STILL absolutely, positively, and undoubtedly one of the most valuable marketing strategies available today. It can also be one of the most complicated and least understood…
Marketing funnels are one of the hottest topics in the world of marketing right now, and for good reason. But what exactly is a marketing funnel, and more importantly, how can you harness the power of this incredible tool in…
If you're a business owner or entrepreneur than you know that "digital marketing" is one of those terms that’s shrouded in confusion and seems to mean something different to everyone. It’s also been made to seem WAY more complicated than…
There has never been a better time to be in business... But there's also probably never been a more confusing time to be in business with so many different marketing options, tools, tactics, and strategies available. But as confusing as…
One of the fastest ways to fail is by blindly pursuing the wrong strategy. Just like you wouldn't want to build a house without a plan, bake a cake without a recipe, or set sail into the open ocean without…
Twitter... Just say the name and you immediately get divided opinions. Some love it (that's me!) Some hate it And most just plain old don't understand it. The truth is, Twitter is and can be a really useful tool and…
It doesn't matter what business, market, or industry you're in. A well thought out (and well executed) content marketing strategy is a phenomenal way to build your brand, grow your business, better connect with your customers, and become a trusted…
Never Heard of Content Marketing? Well, Jump on Board! You may already provide plenty of information online about your business’s products or services but is that information customer centred? The practice known today as content marketing enhances your customer’s experience…
"What is the best marketing channel to attract the attention of the target audience?" – Quite a common question for both beginners and experienced online-marketers. Brand awareness affects the competitiveness of the product and the possibility of long-term growth. In…