If you’ve been on the fence about diving into the world of social media marketing for your business then read on. I’m sure you’ve heard that social media helps to build brand awareness and even directly contributes to increasing the…
Everyone knows Google. Most people know Yahoo. A few less know Bing. But have you ever heard of DuckDuckGo? DuckDuckGo is the newest search engine on the block and is getting some pretty decent attention around the globe. Originally launched…
There are a number of different tools we use in marketing to help make sure that everything is aligned and consistent within a business. These include the "4 P's" of Product, Price, Place, and Promotion. We also have the services marketing…
Does a logo really matter? What about the colours you choose to represent your brand? If you've ever wondered at the importance of having a well thought out and designed logo and the impact it can have on your business,…
Did you know that now over half of all internet users browse the web from something other than their computers? This includes things like smart phones, tablets, and gaming systems. Here's another staggering fact. Did you know that there are…
If you're looking to: Grow your business Gain new customers Increase customer retention Build brand awareness Improve brand perception Or anything else related to bringing customers in the doors, then you're looking at the wonderful world of marketing. Marketing however…
“Google’s last 3 years of advancements erased a decade of old school SEO practices.” Rand Fishkin Are your internet marketing results in the dumps? Have you tried internet marketing, search engine optimization (SEO), and social media marketing for your business and…
Let’s take a look at the figures: A whopping 93% of consumers focus on the visual appearance of a product before purchasing. 85% say that colour is their primary reason for going ahead and deciding to hand over their money.…
So, what is the best marketing strategy for a small business? When trying to decide on a small business marketing strategy the choices can seem overwhelming Should you invest in a new website? Social media? Retargeting campaigns? SEO? Radio? Newspaper?…
One of the most important numbers to know in marketing, if not THE most important number to know, is the lifetime value of a customer. Sometimes referred to as the LTV (lifetime customer value) or CLV (customer lifetime value), or…