If you’ve been on the fence about diving into the world of social media marketing for your business then read on. I’m sure you’ve heard that social media helps to build brand awareness and even directly contributes to increasing the bottom line, but how does it do this? And can it really work for your business?
Business is all about creating (and keeping) new customers and for that to happen, they first need to know you exist. The second part of this is to get them to like you enough to want to do business with you because people do business with people they like. And this is exactly what social media does.
#1 Social media is where your customers are
Canadians have the highest social media network penetration in the world. 82% of Canadians and 75% of Americans use a social network.
Interacting on social media puts your business in a position to be shared, commented on, liked, which leads to increased awareness, interest, and sales and revenues.
#2 Social media levels the playing field
Are you a new company? A small company? Or have a limited marketing budget? Well you now have access to the same tools as Nike, Apple, and Starbucks. Even if you don’t yet have a huge client base, you can still find new and creative ways to better connect and attract potential customers on social media. Whether you’re a big brand or a small startup social media now gives you access to the same tools as everyone else.
#3 Social media is already helping your competition
Savvy businesses continue to invest more and more of their marketing dollars in social media year over year with no signs of slowing down. Investment in social media is fast becoming more of a necessity than a luxury.
#4 Social media is brandable
Properly optimizing your social media networks means that you can control what a potential customer sees when they type your business into the search engines. Aside from good brand management this also allows you to help your customers in the way they want to be helped, right when they want to be helped. Just like your website, social media is like a full time employee working for your business 24 hours a day.
#5 Social media is shareable
If you’re able to find, share, or create content that your customers would enjoy, you can benefit from the highly shareable aspect of social media. The benefit of this is that every time a customer shares some of your content it carries with it your brands name and logo with it compounding your reach and awareness.
#6 Social media is measurable
Unlike with traditional marketing methods like the newspaper, TV, or radio, social media allows you to clearly see how many people saw, clicked, and acted on your message. Not only this but you can also split test different messages, images, and calls to action to see which ones perform best meaning that your marketing can become even more effective over time. If you’ve been frustrated before by the lack of data from your marketing efforts than social media is the answer to your problems.
#7 Social media builds real human relationships
People do business with people they like, and there’s no better way to inject humanity into your brand or company than through social media. By regularly interacting and providing good content you help to establish your business as a value provider. There’s also the side benefit of having direct access to current and potential customers to learn what they like, dislike, and how you can better serve them.
#8 Social media saves money
Compared to traditional marketing methods social media provides the lowest cost per impression available today. This means you’re able to get your business in front of more customers, for less money. There’s also the benefit of being able to quickly shut down a campaign that’s not performing well, or scale up an all-star.
#9 Social media involves selling
A good social media marketing plan involves a combination of providing value, establishing authority and expertise in the market, and asking for the sale. All of these are important, but it’s the careful designing and implementing of the appropriate ratio that helps translate social media efforts into real world dollars.
#10 Social media just isn’t optional anymore
Regardless of what business, industry, or market you’re in, there’s a social media channel out there that’s being used by your customers right now. When used effectively social media builds brands, drives sales, and connects with customers like nothing we’ve ever seen before.
Do you need help with your social media marketing?
Know you need to be using social media marketing in your business but not sure where to start? Give us a call or send us an email to chat about some of the options available, and to learn about the best strategies and networks available for your business today. Contact us by clicking this link here.