Content Is King
Content is king! Long live the king. We’ve heard this again and again. It’s the tao of inbound marketing, the basis for pull marketing, and something good marketers have known and used for years. We provide outstanding value in our…
Content is king! Long live the king. We’ve heard this again and again. It’s the tao of inbound marketing, the basis for pull marketing, and something good marketers have known and used for years. We provide outstanding value in our…
The problem with being a small business owner or founder of a company is sometimes the lack of accountability to a board of directors, shareholders, or a direct supervisor. Sure you have clients to please, employees to keep happy, and…
There are many ways to differentiate a business and become a “Category of One”. What if your closed policy became an open policy (like 24 hour fitness, or 7-11). Or your customer service and satisfaction rates became a number one…
There’s more than one way to _________________. There’s more than one strategy, more than one tactic, and more than one idea that will work. The key than isn’t to find the one way, rather, to find the best way today.…
J. Peterman is well known for his classic and enduring catalogue, the “Owner’s Manual” which broke the rules at the time by presenting items for sale with long form copywriting. It told stories literally and figuratively, painting pictures opposed to…
Marketing to sell insurance isn’t a whole lot different than marketing many other services. You still need a good foundation in basic marketing, like the 4 P’s (found here), and the 3 additional service marketing P’s (found here), and you…
Excellent customer service is something a lot of organizations brag about, but few actually deliver. On the bright side, “how to improve customer service” is one of the most search terms in regards to business, so at the very least…
“What gets measured, gets managed.” –Peter Drucker “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” –John Wanamaker Marketing metrics. Few things strike as much fear into the marketing department, or cause…
First off, this question is like asking an accountant if you really need accounting, or a fitness trainer if you really need to exercise… I’m clearly a little biased here. That said, after many years of studying businesses both from…
Services are an interesting thing to market due simply to their very nature of being services. Let me explain, when you buy a service, you’re not leaving with anything physical, or tangible like you would when buy a product. Therefore…