Mobipocolypse – Mobile Friendly Websites Only
Well it appears the day has finally come. It's no surprise, and was only a matter of when, not IF this was going to happen. The good news is (like most things) this is a huge advantage to those in…
Is Doing Business With Your Company A Pain?
People tend to make decisions based on two factors. Pain. And pleasure. Of these two it’s important to note that pain is a much, MUCH, stronger motivator than pleasure. That is, the desire to avoid pain is greater than any…
Unique Selling Proposition
The Unique Selling Proposition Also known as a Unique Selling Point, or just USP for short, was coined in the 1940’s and is just as relevant today as it was back then. So what exactly is a USP? Well… in…
The Internet Is Just A Fad
"The publishers and others should quit worrying about losing customers to TV." (What Raymond Chandler said about television in 1946) "Groups are out. Four-piece groups with guitars particularly are finished." (What Dick Rowe, Decca Recording Company executive, said about the Beatles…
Google+ Reviews For Local Business
What is Google+ Google+ is Google's very own social media network. It's similar to Facebook in that you can have a personal page and a business page, and works in a similar way as well. With Facebook you have "fans"…
Finding Your Business Shouldn’t Be So Hard
One of the key marketing questions we ask is “does everyone who could buy from you, know you exist?” If the answer is yes, you’ve got a product problem. If the answer is no, you’ve got a marketing problem. Marketing…
Saying No Means Saying Yes To Something Else
I’ve always had a tough time saying no. Maybe it’s because I’m a people-pleaser by nature, or maybe because I like to be busy (like, really busy) It’s also because I really do like to help. What happened though as…
The Most Important Skill In Marketing
The most important skill in marketing. It isn’t what you might think. It’s not an astoundingly creative mind, or a knack for hashtag creation and buzzword formation. It’s not the ability to sell ice in the arctic, or sand in…
Remarkable Marketing
Cute cat pictures will only get you so far. Eventually you’re going to need some solid content to back them up. Advertising and marketing are important to get people’s attention, but when they finally pull back the covers on your…