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How To Build Trust

If there’s a widely accepted traditional marketing model, it would have to be the “know, like, and trust” model. Essentially, for people to do business with you they first need to know you, then they need to like you, and…

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stand out

Stand Out From The Competition

Of the many business models and strategies out there (and one of my favorite’s), has to be Porters cost vs. differentiation strategy. In this strategy a company decides how it’s going to gain a competitive advantage by pursuing one of…

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