SEO stands for Search Engine Optimization, (sometimes referred to as SEM or Search Engine Marketing) and it’s all about doing the things you need to do to show up higher in the search engine rankings.
Regardless of whether we’re talking about Google, Yahoo, or Bing, SEO is an important strategy to help your business get more exposure, clicks, and visitors (which leads to more calls, sales, and profits)
SEO is one of the most valuable marketing tools available today.
This is because when a potential client or lead types something into Google, Bing, or Yahoo, they’re actively looking for a business or service just like you.
They ask Google a question, and Google gives them an answer.
We want that answer to be your business.
It’s All About Trust (… And Convenience)
People trust that Google knows what it’s doing, and this is why the first 3 search results get over half of all the clicks.
Half of all the clicks mean half of all the revenue, so you can see why the top positions are so valuable.
Most users also rarely, if ever, leave the first page.
How SEO works
SEO is a combination of a whole bunch of things we do both on and off your website to help it rank better. These include things like:
- On-Page optimization (headings, titles, meta descriptions)
- Social Signals (Facebook, Twitter, Google+)
- Link Building (High Authority Domains)
SEO is constantly changing and evolving as the search engines continue to try to provide more accurate results to their users. This is why we eat, sleep, and breathe digital marketing. If there’s a change in the search engine algorithm, or a new technique that will get you better results you can be sure we’ll know about it first, and therefore, so will you!