People Make Emotional Decisions

Even highly rational business to business transactions are still made by people who ask themselves, “will this make me look good?” “Am I making the right decision?” “Should I play it safe and do what we’ve always done?”

This is where traditional advertising fails, and simple, easy to assimilate concepts prevail. While many things have changed over the years in marketing, one thing’s remained the same, people make emotional buying decisions. This is a great opportunity to bring the “human” aspect back into our business interactions.