J. Peterman is well known for his classic and enduring catalogue, the “Owner’s Manual” which broke the rules at the time by presenting items for sale with long form copywriting. It told stories literally and figuratively, painting pictures opposed to…
Marketing to sell insurance isn’t a whole lot different than marketing many other services. You still need a good foundation in basic marketing, like the 4 P’s (found here), and the 3 additional service marketing P’s (found here), and you…
Excellent customer service is something a lot of organizations brag about, but few actually deliver. On the bright side, “how to improve customer service” is one of the most search terms in regards to business, so at the very least…
“What gets measured, gets managed.” –Peter Drucker “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” –John Wanamaker Marketing metrics. Few things strike as much fear into the marketing department, or cause…
First off, this question is like asking an accountant if you really need accounting, or a fitness trainer if you really need to exercise… I’m clearly a little biased here. That said, after many years of studying businesses both from…
Services are an interesting thing to market due simply to their very nature of being services. Let me explain, when you buy a service, you’re not leaving with anything physical, or tangible like you would when buy a product. Therefore…
When most people think of marketing, they think sales, but it’s a far deeper (and way more interesting) subject than just that. Marketing in its most basic sense is “communicating value to your customers.” It’s the precursor to sales, because…
If you’re new to Twitter, don’t be afraid, it’s a fairly simple platform that can offer a host of benefits for only a little bit of a learning curve. I could just sit here and tell you to be careful,…