In this episode we’re talking all about Facebook CBO or the Facebook advertising campaign budget optimization option, what it is and why you should care, if you should even care and everything you need to know about it so you can make sure you’re getting the absolute most from your advertising dollars.
So you’ve made the commitment to formally start looking at social media as a genuine marketing tool. You know that’s where your customers are, have read the statistics, and are ready to dive in. You’ve signed up for a Facebook…
How Positive Reviews Can (Positively!) Impact Your Business During the last couple of years, the importance of online reviews has grown tremendously, as businesses in all niches can get both positive and negative impacts based on the reviews that they…
If you're a business owner or entrepreneur than you know that "digital marketing" is one of those terms that’s shrouded in confusion and seems to mean something different to everyone. It’s also been made to seem WAY more complicated than…
One of the fastest ways to fail is by blindly pursuing the wrong strategy. Just like you wouldn't want to build a house without a plan, bake a cake without a recipe, or set sail into the open ocean without…
It doesn't matter what business, market, or industry you're in. A well thought out (and well executed) content marketing strategy is a phenomenal way to build your brand, grow your business, better connect with your customers, and become a trusted…
Never Heard of Content Marketing? Well, Jump on Board! You may already provide plenty of information online about your business’s products or services but is that information customer centred? The practice known today as content marketing enhances your customer’s experience…
"What is the best marketing channel to attract the attention of the target audience?" – Quite a common question for both beginners and experienced online-marketers. Brand awareness affects the competitiveness of the product and the possibility of long-term growth. In…
If you’ve been on the fence about diving into the world of social media marketing for your business then read on. I’m sure you’ve heard that social media helps to build brand awareness and even directly contributes to increasing the…
Everyone knows Google. Most people know Yahoo. A few less know Bing. But have you ever heard of DuckDuckGo? DuckDuckGo is the newest search engine on the block and is getting some pretty decent attention around the globe. Originally launched…