A little can go a long way. That is if it’s strategically designed, tactfully executed, and in line with goals and objectives. (Whether we’re talking time management, advertising, a product launch, an expansion initiative, or pretty much any other possible…
There are only so many things our brains can process at once. Multitasking is a myth, albeit one many cling to like their lives depended on it. The trick to being your most productive self comes down to 2 things.…
Get your ducks in a row. Or how about, don’t put the cart before the horse. Regardless of your chosen cliché, the meaning behind it is valid. Now more than ever. With so many business and marketing choices how do…
What is it that causes us to form opinions so quickly, and then stick to them so doggedly, even in the face of seemingly contradictory evidence that can arise over time? References. When we come across something new, whether it’s…
When it feels like they’re not listening to you, they probably aren’t. This isn’t necessarily because your message is bad, or that you’re not providing value. It may also not be because they’re not interested. They could be very interested!…
Content is king! Long live the king. We’ve heard this again and again. It’s the tao of inbound marketing, the basis for pull marketing, and something good marketers have known and used for years. We provide outstanding value in our…
The problem with being a small business owner or founder of a company is sometimes the lack of accountability to a board of directors, shareholders, or a direct supervisor. Sure you have clients to please, employees to keep happy, and…
There are many ways to differentiate a business and become a “Category of One”. What if your closed policy became an open policy (like 24 hour fitness, or 7-11). Or your customer service and satisfaction rates became a number one…
There’s more than one way to _________________. There’s more than one strategy, more than one tactic, and more than one idea that will work. The key than isn’t to find the one way, rather, to find the best way today.…
J. Peterman is well known for his classic and enduring catalogue, the “Owner’s Manual” which broke the rules at the time by presenting items for sale with long form copywriting. It told stories literally and figuratively, painting pictures opposed to…