First off, this question is like asking an accountant if you really need accounting, or a fitness trainer if you really need to exercise… I’m clearly a little biased here. That said, after many years of studying businesses both from…
Services are an interesting thing to market due simply to their very nature of being services. Let me explain, when you buy a service, you’re not leaving with anything physical, or tangible like you would when buy a product. Therefore…
When most people think of marketing, they think sales, but it’s a far deeper (and way more interesting) subject than just that. Marketing in its most basic sense is “communicating value to your customers.” It’s the precursor to sales, because…
If you’re new to Twitter, don’t be afraid, it’s a fairly simple platform that can offer a host of benefits for only a little bit of a learning curve. I could just sit here and tell you to be careful,…
Be consistent. The key to an effective marketing plan is in the proper combination and coordination of all the parts of the marketing mix, (The 4 P’s). All aspects of the plan must work together to convey a message of…
If there’s a widely accepted traditional marketing model, it would have to be the “know, like, and trust” model. Essentially, for people to do business with you they first need to know you, then they need to like you, and…
Even highly rational business to business transactions are still made by people who ask themselves, “will this make me look good?” “Am I making the right decision?” “Should I play it safe and do what we’ve always done?” This is…
Sales. Perhaps the oldest job in the world, because even those jobs that claim to be the oldest, had to market and sell their services. Sales has undergone radical transformations over the years, with an absolute explosion of new information…
For those new to social media and social media marketing, we’ve put together a simple guide to help you understand what’s available, what you may want to use, and how to use it. In the case of social media, as…