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What Is Marketing?

When most people think of marketing, they think sales, but it’s a far deeper (and way more interesting) subject than just that. Marketing in its most basic sense is “communicating value to your customers.” It’s the precursor to sales, because…

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How To Build Trust

If there’s a widely accepted traditional marketing model, it would have to be the “know, like, and trust” model. Essentially, for people to do business with you they first need to know you, then they need to like you, and…

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