There’s more than one way to _________________.
There’s more than one strategy, more than one tactic, and more than one idea that will work.
The key than isn’t to find the one way, rather, to find the best way today.
Not what worked yesterday (the past may not predict the future) not tomorrow (things change) but today, for your business, for your clients, for your industry, and for your market.
Learn and copy what you can from others, but be sure to innovate, because real power (in marketing and in life) goes to those you lead the pack.
Innovate and give them something to aspire to, something to want to copy, and all the while be working on the next few (not one) big things.