At any given time there is small a percentage of your target market who is ready, willing, and able to buy from you right now. These are the people that want what you have, have the money to pay for it, and are actively seeking out a solution to their problem.
Depending on what statistic you read this can be anywhere from around 2% to 10% or in other words, not that big of a number.
So how do you reach the other 90 to 98% of your market in a way that builds trust, creates goodwill, and positions you as the go-to expert and authority in your market? While also still capturing the 2-10% of avid buyers?
The answer there my friend, is education based marketing.
The reality is that you will attract far more customers with an education based marketing approach than you will by simply trying to sell them something right off the bat.
Let´s get to it!