In this episode we’re talking all about Facebook CBO or the Facebook advertising campaign budget optimization option, what it is and why you should care, if you should even care and everything you need to know about it so you can make sure you’re getting the absolute most from your advertising dollars.
Alright so before we dive into the nitty gritty details of what exactly CBO or campaign budget optimization really is, it’s first important to understand that this really isn’t that much of a switch from what they’ve traditionally done with ad set optimization.
So really all we’re doing here is we’re kind of moving the budgeting aspect where we used to set it per ad set and moving it to the campaign level. That’s kind of it.
Now obviously the devil’s in the details and there are nuances here that you’re gonna wanna pay attention to so that you can make sure that you’re getting the most from your advertising dollars, but the real high level 30,000 foot overview is really just essentially that.
We’re now optimizing at the campaign level rather than the ad set level as the name kind of implies, as the name definitely implies. Pretty much the name says exactly what it’s doing.
So let’s dive into the video for the full details!