What is A Cookie? | Business Marketing

Marketing cookies were created with the best of intentions when they first came onto the scene.

They were a way to remember your previous selections. And have you ever been to a site and had to change what country you were in, or what language you wanted, or what page you wanted to default load to?

Well, those were brought to you by your wonderful little friend, the cookie.

Basically the website would acknowledge your visit and selection – write a bit of code and save it to your computer – and then read it next time you came back to make sure things were just as you left them.

But cookies can do so much more than that… but more on that in just a minute…

Lets dive in!