Words are powerful tools. But they can either work for you, or against you – and for every power words that helps you attract more leads, prospects, and customers, well there are an equal number of opposite danger words. And if you use a danger word you risk losing the sale, referral, and long term value of the customer.
Which is why I want to make sure to you know the one word to avoid in sales and marketing so you can wipe this term from your vocabulary, erase it from your dictionary, and white it out in your thesaurus – alright, enough of that, let’s get to it.
But before we do, make sure you stick around right until the end because after I reveal the one thing you should never say, I’m going to cover 4 more words you want to avoid as well. These are all worth knowing so you can avoid them at all costs.
Let’s get to it!