Real Estate Marketing
Being a Realtor takes a lot of work, and a skill set that requires a balance of interpersonal skills, market knowledge, customer service, tenacity, and the energy and multitasking ability to look after current clients while simultaneously prospecting for new ones.
To top it all off, Real Estate’s a competitive business! And like any other business, you can either adapt and thrive, or stagnate, and say goodbye.
Marketing is an important part of staying top of mind among your target market, attracting and prospecting for new leads, and demonstrating the best choice for a Realtor in your town, is you!
New Real Estate Marketing
Yes, referrals are gold, and should be an important part of your marketing plan, but you simply can’t ignore trying to reach out to new clients and prospects who aren’t yet aware of you and your brand.
There’s also a lot of value in increasing your visibility online so both current and prospective clients see more of you.
If potential clients see you marketing yourself well, they’ll believe you can market their property just as well.
This is where working with a digital marketing agency comes into play.
Real Estate Marketing Agency
We’re a digital marketing agency that specializes in helping you be seen online.
Not only do we know and love marketing, we also know and love Real Estate! We’ve bought, sold, studied, and have even worked as fully licensed Realtors. We know what works in the marketing world to help build your brand, keep current customers happy, and acquire new clients.
Real Estate Marketing Tools
There are 4 main pillars to a solid Real Estate Marketing Plan.
Social media has grown to be a powerhouse in online marketing. Nowhere else can you reach your clients where they are and how they want to be interacted with. You can demonstrate your knowledge through informative and entertaining posts, and you can advertise with Facebook Ads for some of the lowest cost per impression available today.
SEO stands for Search Engine Optimization, and is all about getting your website to the top of the search engine for your chosen keywords.
Real Estate is a tricky keyword to rank for due to its competitiveness, but there are still lots of things we can do to improve your online visibility and move you higher up Google, Yahoo, and Bing. Especially if you live in a smaller city, odds are most other Realtors aren’t as familiar with SEO, and therefore aren’t using it to its full potential.
PPC stands for Pay Per Click. Here we use Google Adwords and design advertisements that only show up when your potential clients type certain phrases into the search engine. Better yet, you only pay when someone clicks on your ads!
Web Design is the foundation of good online marketing. This is the hub where we send traffic, and unlike social media, this is the one place we have complete control.
Here we can design and optimize a website so it’s clean, easy to navigate, and above all, professional. If you’re already established and have a website there is still plenty we can do to further optimize, SEO, and integrate social media.
Real Estate Marketing Options
Our real estate marketing packages are completely 100% customizable and vary depending on your market. Not because we like certain places more than others! Simply because larger cities are more competitive and therefore require more work to effectively market your business.