Saying No Means Saying Yes To Something Else
I’ve always had a tough time saying no. Maybe it’s because I’m a people-pleaser by nature, or maybe because I like to be busy (like, really busy) It’s also because I really do like to help. What happened though as…
The Most Important Skill In Marketing
The most important skill in marketing. It isn’t what you might think. It’s not an astoundingly creative mind, or a knack for hashtag creation and buzzword formation. It’s not the ability to sell ice in the arctic, or sand in…
A Little Can Go A Long Way
A little can go a long way. That is if it’s strategically designed, tactfully executed, and in line with goals and objectives. (Whether we’re talking time management, advertising, a product launch, an expansion initiative, or pretty much any other possible…
The Death Of Multitasking
There are only so many things our brains can process at once. Multitasking is a myth, albeit one many cling to like their lives depended on it. The trick to being your most productive self comes down to 2 things.…
Get Your Ducks In A Row
Get your ducks in a row. Or how about, don’t put the cart before the horse. Regardless of your chosen cliché, the meaning behind it is valid. Now more than ever. With so many business and marketing choices how do…
Why Are You Doing That?
The problem with being a small business owner or founder of a company is sometimes the lack of accountability to a board of directors, shareholders, or a direct supervisor. Sure you have clients to please, employees to keep happy, and…
There’s More Than One Way To…
There’s more than one way to _________________. There’s more than one strategy, more than one tactic, and more than one idea that will work. The key than isn’t to find the one way, rather, to find the best way today.…
What To Do When The Customer Is Wrong
J. Peterman is well known for his classic and enduring catalogue, the “Owner’s Manual” which broke the rules at the time by presenting items for sale with long form copywriting. It told stories literally and figuratively, painting pictures opposed to…
Insurance Marketing Strategy
Marketing to sell insurance isn’t a whole lot different than marketing many other services. You still need a good foundation in basic marketing, like the 4 P’s (found here), and the 3 additional service marketing P’s (found here), and you…