In this episode I’m talking all about features vs benefits and I’m going to save you a ton of time, money, and energy, by breaking down one of the biggest reasons customers don’t buy from you so you can avoid this trap, and never make this mistake again.
One of the biggest sales killers in all of marketing comes down to failing to do 1 simple thing.
And that simple thing is, failing to clearly communicate why your customer or prospect should care about what you’re selling. That’s it.
Because if they don’t care, they’re definitely not going to buy.
And this is where so many businesses go so wrong, spending too much time on features and not enough on benefits.
But I’m getting ahead of myself, and I don’t want to totally trash features here because they are important, but like everything, there’s a time and a place for them.
So with all that said, first let me uncover the key differences between a feature and a benefit.